Selling Your Home

Simplified Selling Process

Step One

Defining Success

  • Outlining your objectives
  • What is your motivation to sell?
  • What is your timeline to move?
  • Where are you moving?
  • What is most important for you?

Understanding the Market

  • Market Dynamics: macro v. micro
  • Market Forces: supply and demand
  • The Numbers: trends and metrics
  • Analysis of active, pending, and sold transactions
  • Personal timing and seasonal considerations

Your Home: Strategic Planning

  • Outline features and benefits
  • Determine key differentiators based on active inventory
  • Establish target market and buyer profile

Step Two

Listing Details

  • Finalize documentation and contracts
  • Complete any property improvements if necessary
  • Engage staging consultant if necessary
  • Set up photography
  • Outline launch timeline

Marketing Preparations

  • Traditional advertising
  • Digital marketing plan
  • Social media strategy
  • Broker network exposure
  • Open house strategy
  • Direct mail
  • International buyer strategy
  • Events and public relations (if applicable)

Step Three

Introducing the Property

  • Launching the marketing plan
  • Attracting qualified buyers
  • Showing the property
  • Monitor interest
  • Weekly reports, updates, and communication strategy
  • Respond to changes in market place


  • Obtain written offer(s)
  • Qualify and analyze the terms
  • Strategically respond to the offer(s)
  • Negotiate to optimize price and terms
  • Discuss multiple offer process and back up offer strategies

Step Four

Escrow Process

  • Execute the contracts
  • Complete disclosures
  • Meet deadlines and contingency periods
  • Fulfill duties and responsibilities in the contract


  • Transitioning from the property
  • Final documentation
  • Closing and celebration

Final Actions/Working Together Again

  • Staying in touch and keep you informed
  • Referrals, testimonials and reviews
  • Second homes and investment properties
  • Providing resources and introductions